Creative Experiential Marketing
We transform consumer insights into experiences worth showing up for and conversations worth sharing.
01Creative Media House · Experiential Marketing
Creating Moments
People Show Up For.
Bnukkad is a phygital experiential marketing agency. We help brands run consumer-first activations on the ground — and turn them into Reels, UGC and creator-led conversations online. Offline that lives online, PAN India.
30+
Campaigns
250+
Ideas
2M+
Impressions
1L+
Network
Experiential●Phygital●Campus●Sampling●Creator-led●Roadshows●Activations●Hyperlocal●Reel Podcast●UGC●Community●Experiential●Phygital●Campus●Sampling●Creator-led●Roadshows●Activations●Hyperlocal●Reel Podcast●UGC●Community●
Who We Are
Brands × Creators × Students collide.
Phygital collaborations · IP creation · Hosting real conversations.
We make "what's happening there" happen — building consumer-first experiences that drive real-world engagement and online conversations.
Bnukkad is an experiential marketing agency that creates consumer-first campaigns designed to drive real-world engagement and online conversations. From campuses and communities to corporates and retail spaces, we help brands become experiences people choose to be part of.
Mission
To bring global experiential marketing thinking to India by creating culture-driven brand moments powered by creativity, communities, creators, and technology.
Vision
To redefine marketing in India by transforming brand communication into experiences people can feel, participate in, and remember.
Trusted by Brands & Agencies
14+ brands shipped. More in conversation.
From FMCG giants to D2C disruptors — a roll-call of partners we've helped take to streets, schools and screens.
Tata Soulfull
Herbal Mitra
Diamond Lady
Livon
Kosha
Mediker
Delight Jewels
SmarTone
Bake
Vavo Digital
Adani
Giftso
Ripple
Cannibals
Tata Soulfull
Herbal Mitra
Diamond Lady
Livon
Kosha
Mediker
Delight Jewels
SmarTone
Bake
Vavo Digital
Adani
Giftso
Ripple
Cannibals
How We Help Brands Grow
Four pillars.
One coherent journey.
From awareness to amplification — every campaign is designed to create participation, conversation and lasting brand recall.
Hyperlocal Engagement
Reach the right audience through campuses, societies, corporates and local communities.
02Digital Amplification
From Reels and UGC to creator collaborations & community engagement, we help experiences travel further online.
03Creator-led Reel Podcast
Brands featured naturally through creator podcast clips and short-form social content.
04Where We Activate
Six spaces.
One network of 1L+.
Powered by a 1,00,000+ strong web of student ambassadors, creators, paparazzi and hyperlocal communities across India.
Campuses
Colleges & schools where India's youth lives.
Corporates & Business Parks
Lunch-hour and lobby moments inside workplaces.
Events
Festivals, conferences and curated meet-ups.
Societies & Communities
Residential clusters with built-in social proof.
Hyperlocal
Neighbourhood-level activations and street takeovers.
Retail & Public Spaces
Malls, high-streets and footfall pockets.
The Bnukkad Framework
Three phases
from idea to movement.
Every innovative campaign we build moves through the same disciplined arc — designed for participation, conversation and lasting brand recall.
01
Brand Awareness
We seed the brand into culture and community through curated activations and creator hooks that get noticed first.
02
Consumer Engagement
We turn attention into participation — trials, conversations, UGC and on-ground moments that consumers actually remember.
03
Brand Movement
We amplify what happened on the ground into a lasting digital wave that compounds awareness, recall and advocacy.
Every Experience Has Two Lives
Our campaigns travel from offline straight into online.
Featured Work
Campaigns that
earned attention.
Real activations, real metrics. A peek at recent on-ground and creator-led work.
Sampling • Schools
Tata Soulfull
Ragi Bites School Sampling
Rather than distributing samples, we created an interactive school experience that encouraged participation, product discovery and positive first impressions.
8+ Schools20,000+ Students engaged2 Weeks80% Brand Recall
Creator-led
Bake Cosmetics
Creator-led Brand Integration — Hand Puppet
We partnered with a creator to integrate Bake Cosmetics organically into a podcast conversation — an authentic brand moment that felt like a recommendation, not an ad. Innovation: a hand puppet led the integration.
2 Reels14K+ Views200+ Engagements12.4% Follower Lift
Awareness
Mediker
School Awareness & Sampling Campaign
An education-led activation that combined classroom awareness sessions with hands-on product sampling drives.
Multi-schoolAwareness + SamplingTrial Conversion
Concept
Diamond Lady
Activation Concept Development
Concept-stage activation strategy crafted to translate the brand's promise into a real-world ritual consumers wanted to take part in.
Concept StageInsight to IdeaOn-ground Blueprint
Why Bnukkad
Six reasons brands
trust us to ship.
Our USP is the team's creative brain and execution muscle — backed by a network of 1L+ student ambassadors, creators and hyperlocal communities.
- 01
Participation over Promotion
We design experiences people want to opt-in to — not ads they scroll past.
- 02
Offline that Lives Online
Every campaign is built so its second life on Reels, UGC and creator feeds is as strong as the first.
- 03
Culture-first Ideas
We start from what's already moving in culture and bend the brand into the conversation.
- 04
Execution without Chaos
Permissions, manpower, logistics, reporting — handled by a team that ships on the ground daily.
- 05
Built for Every Stage
From a single campus drop to a multi-city movement, the framework scales with your ambition.
- 06
Budget Friendly
We understand your expenses more than your profits :) — every rupee of spend is engineered to convert into trial, recall or reach.
Our Team
The brains
behind the moments.
Featured by TATA
Co-Founder
Ankita Sabat
Featured by Tata for shaping the future of experiential marketing in India through meaningful, real-world brand connections.
Connect on LinkedInCo-Founder
Vidhyasagar Sahani
Operations & on-ground execution — turns ideas into city-by-city activations without the chaos.
Connect on LinkedInContact
Let's build
something
people remember.
Brief us in a line or in detail — we read every message and reply within one working day.